Since 2009, Shakeology has been a pioneer within the vitamin business, frequently evolving our formulation to offer our clients with the best possible approach to get your every day dose of significant vitamins, all in a scrumptious shake.
What units Shakeology aside is its unwavering dedication to high quality, with one purpose in thoughts: to assist you feel and look your healthiest.
That’s why we take an uncompromising strategy to sourcing and formulating Shakeology.
Learn on to find out how our formulation has improved over time and why Shakeology continues to steer the business after greater than 15 years.
What Makes the Shakeology Components Completely different From Different Manufacturers?
Not like different shake manufacturers that purchase pre-mixed ingredient blends from third-party suppliers, we meticulously choose every ingredient for Shakeology’s superfood blends to be sure you get the best doable well being advantages from each scoop.
When manufacturers depend on premade blends, they don’t have a say in every particular person ingredient, together with its quantity, efficiency, and even the place it comes from. This low-cost strategy doesn’t work for Shakeology.
We care about each ingredient all the best way from farm to bag and know you do, too. We additionally know that you’re investing in your well being. That’s why now we have all the time prioritized high quality over value.
Has Shakeology Modified Since It Launched in 2009?
Through the years, we’ve up to date the Shakeology formulation so as to keep an unparalleled degree of vitamin and high quality.
As provide chains and rising circumstances change, we refuse to make compromises when an ingredient, provider, or course of not meets our requirements.
Likewise, dietary science is all the time advancing, and because it does, we evolve with it.
We’ll proceed to replace Shakeology’s formulation when change is the proper factor to do for our clients, as a result of we all know the vitamin you place into your physique is likely one of the most vital every day choices you may make. It’s why we’ve offered over a billion servings.
What Goes into the Choices to Replace the Shakeology Components?
Each month, Shakeology co-creators Isabelle Daikeler and Darin Olien meet with our devoted analysis and growth (R&D) crew to judge the present Shakeology formulation and establish potential enhancements.
Among the causes they might contemplate updating the formulation embody:
- Ingredient high quality: We consistently take a look at our suppliers’ substances for contaminants, fillers, lookalikes, mildew, heavy metals, and extra. The truth is, our assessments are so stringent, suppliers have been recognized to put aside their finest crops for us. And if suppliers can’t give us the standard we demand, we glance elsewhere or take away it from Shakeology — even when our opponents don’t.
- Scientific proof: New analysis findings on particular vitamins or substances and their potential advantages can typically drive formulation updates. Not like most corporations, Shakeology conducts scientific research to raised perceive and enhance our product’s well being advantages.
- Client suggestions: Shakeology takes buyer satisfaction very significantly. Generally, we could modify the formulation based mostly on suggestions relating to style, texture, advantages, or any variety of components.
What Latest Updates Have Been Made to the Shakeology Components?
Shakeology Authentic: Our final formulation change to Authentic Shakeology was made in 2019 for Vegan flavors and 2020 for Whey flavors.
This replace eliminated oat protein, chia, and sacha inchi, and added extra probiotics, fiber, flaxseed, and matcha, so as to enhance the dietary worth of Shakeology whereas addressing contaminant issues of sure substances.
- Coronary heart & intestine well being: These formulation adjustments boosted Shakeology’s dietary fiber, omega-3 fatty acids, probiotics, and inexperienced tea phytonutrients to assist higher assist intestine and coronary heart well being.
- Gluten-free: We added a “gluten free” declare with the replace. This got here from eradicating oat protein from the Vegan formulation and enhancing our testing in order that we may label Shakeology “gluten free” with confidence. Though oats are naturally gluten-free, they will typically be contaminated with gluten.
Shakeology 0g Added Sugar: In 2024, we launched Shakeology 0g Added Sugar, which took numerous hours to develop to make sure it has all the identical advantages as Authentic Shakeology, tastes simply pretty much as good, and makes use of high-quality substances, identical to the unique. You possibly can find out about the formulation variations right here.
The trickiest a part of getting the 0g Added Sugar formulation proper was choosing the proper pure sweetener to make use of instead of natural cane sugar, to offer the scrumptious style our clients count on from Shakeology.
We selected the highest-grade stevia, Reb M. It has the cleanest style that’s most just like sugar and is sourced from farmers who’ve realized the right way to develop and harvest stevia responsibly. The Reb M that we use can be non-GMO Venture Verified.
Shakeology Was Thought-about “Too Costly to Make”
When Shakeology launched in 2009, there was nothing else prefer it in the marketplace, and regardless of dozens of copycats, it’s nonetheless that manner as we speak.
Though there have been loads of protein shakes on the market, Shakeology is the unique superfood shake, painstakingly crafted to ship all-in-one, whole-food-based vitamin that folks nonetheless don’t get from the typical weight-reduction plan.
When environmental advocate and complement formulator Darin Olien (the world’s first superfood hunter) got down to create the highest-quality and most potent shake he may think about, everybody advised him it was too costly to make.
For Olien, Shakeology wasn’t nearly sourcing the world’s healthiest superfoods. It was about discovering one of the best crop high quality as effectively.
That’s when he was put in contact with co-formulator Isabelle Brousseau-Daikeler and Carl Daikeler, CEO of BODi, who, unbeknownst to him, had been working towards the same purpose.
“Carl stated, ‘Don’t fear about value. We’re not going to compromise on this formulation,’” remembers Olien. It’s a promise that Shakeology nonetheless makes good on as we speak.
Why Are There Pure Flavors in Shakeology? Isn’t Darin Towards Them?
Shakeology co-creator Darin Olien could be very outspoken about his distaste for a lot of pure flavors, and it’s a viewpoint shared by everybody at Shakeology.
Within the U.S., pure flavors can comprise components and solvents which might be thought-about pure and are typically acknowledged as secure by the FDA.
Nevertheless, simply because they’re permitted by the FDA doesn’t imply we put them in Shakeology.
Shakeology solely makes use of pure flavors derived from crops and extracted utilizing conventional processes comparable to copper distillation, percolation, or spinning cone (low temperature course of for delicate flavors).
These strategies merely focus the flavour parts to allow them to be used at low ranges to boost the style, just like a chef making a discount or a coulis.
What Pure Flavors Are Utilized in Shakeology?
Take Vanilla Shakeology, for instance.
After launching Chocolate Whey Shakeology in 2009, it took two years to create Vanilla Whey Shakeology, as a result of it took that lengthy to discover a vanilla provider that met our rigorous requirements.
Pure flavors could be the newest ingredient to go below the microscope, however the actuality is, the standard of each single ingredient on a label relies on the model’s sourcing and testing requirements.
That’s why once you have a look at an ingredient label, it’s arduous to know what you’re actually getting. Two merchandise with the identical ingredient checklist can have very completely different contents. And that’s what makes the distinction between Shakeology and all the things else in the marketplace.
Get Outcomes You Can See and Really feel With Shakeology
Shakeology’s journey is a testomony to our unwavering dedication to high quality and innovation.
From its inception in 2009 to the current day, Shakeology has advanced with the newest scientific analysis and client suggestions to make sure it stays one of the best superfood shake in the marketplace.
Our dedication to utilizing solely the highest-quality substances and sustaining rigorous requirements is what places Shakeology in a class of its personal.
It’s the explanation why no different shake offers as many well being advantages and noticeable outcomes — and why we stand behind our 31-day bottom-of-the-bag assure.
As we proceed to refine and enhance our formulation, you possibly can belief that Shakeology will all the time prioritize your well being and well-being above all else, for a distinction you possibly can style and really feel.